STORYTELLING & COMMUNICATIONS
Change happens one story at a time. In my roles at the nonprofit Hot Bread Kitchen and fast casual restaurant group Dig Inn, I’ve been tasked with crafting mission-aligned communications across different audiences—customers, clients, board members, and staff—and pride myself on communications that get the message across in an genuine and affirming way.
nonprofit content strategy
Hot Bread Kitchen is a nonprofit whose mission is to create economic mobility for women and gender expansive people, immigrants, and people of color. As Senior Brand Director, I am the brand champion overseeing a dynamic marketing and communication strategy, speaking to the organization’s many audiences to achieve engagement and continued investment in Hot Bread Kitchen’s mission.
Centering our members as heroes, I created a brand strategy highlighting the Breadwinners at Hot Bread Kitchen across team needs (development, marketing, and programs) utilizing print collateral, email marketing, longform content, and social media.
HOT BREAD KITCHEN WEBSITE REFRESH, 2020
Challenge: Refresh website for Hot Bread Kitchen prioritizing Hot Bread potential and current members, funders, and individual donor audiences. Update web presence while maintaining brand reputation.
My role: Project leader, internal project manager, brand strategy
Team: B. Martin Studio (web design and coding); Citizen (copywriting)
HOT BREAD KITCHEN YEAR END APPEAL, 2020
Challenge: Showcase need and impact to raise funds for Hot Bread Kitchen at the end of an extremely challenging year
My role: Project leader, project manager, brand/digital strategy, art direction
Team: Kim Bariring (graphic design); Leah Pellegrini (copywriting)
HOT BREAD KITCHEN SOCIAL MEDIA SAMPLES
DIG INN “DIG-ISMS”
Content and storytelling is more than copywriting. At restaurant startup Dig Inn, I worked with the Restaurant Operations and People & Culture team on iterative processes for behavioral group interviews, restaurant orientation, training journey, and employee recognition. In tandem, I worked with an internal group of stakeholders including the CEO and Executive Chef to conceptualize and copywrite Dig Inn’s core values.
The Dig-isms. Dig Inn's core values development and copywriting.